Uber International Business Case Study - 1471 Words

Introduction Uber is an international mobile application (‘app’) available on operating systems such as iOS and Android. It uses several technology developments such as geographical tracking and payments processed through their mobile app as opposed to cash in hand payments like traditional taxi cabs. These developments match Uber drivers with customers either individually or using ride-sharing depending on their needs. This is a report that will be based on the research and findings of the case study on Uber UK and it will analyse the connections and suitability of the human resource management techniques used within the business and how they can affect the success of the business as a whole. The report will cover a number of key†¦show more content†¦Uber seems to be following the first model displayed as â€Å"separated†. This model is displaying the lack of a relationship between the organisational strategy and the human resource strategy. Although thi s model is described as out of date, countless court cases against Uber have displayed this being their human resource strategy. There was a recent case in 2016 where two Uber drivers representing a group of drivers within the company working in London fought in court that they were employed by Uber, as opposed to working for themselves (Osborne, 2016). Uber’s business model canvas (see Appendices 2) covers the basic points of Uber’s strategies used within their business including the â€Å"key partners† mentioning the drivers with their cars and the â€Å"value proposition† aimed at the drivers as well as the customers. However, this case that Uber drivers in London took up against Uber contradicts the business strategy regarding them as key partners, when in fact, drivers are claiming mistreatment by not providing the national living wage or holiday pay. Another case relevant to displaying the disregard in human resource management is the case against Uber driver Jahir Hussain (Murphy-Bates, 2017). Hussain was convicted of sexually assaulting three women in the back of his Uber car after they fell asleep, groping two women and then raping one. Referring back to the business model (Appendices 2), twoShow MoreRelatedUber s Bag Of Dirty Tricks : An Ethical Consideration1582 Words   |  7 PagesDirty Tricks: An Ethical Consideration â€Æ' Introduction/Overview: UBER is a recent startup tech company providing a service equivalent to regular taxi with better rates and faster service. The case illustrates that UBER has been using some less than direct approaches to stealing the effectiveness of the competition and limiting their overall profitability. 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